Prosody · brand system · v1.0
One anchor, four registers.
One variable font — Roboto Flex — and four ways of speaking, all derived from a single anchor. Every deformation answers to a rule of the trade: width is duration, weight is projection, grade is articulation. Nothing is decorative.
The four registers
Clarté
Documentation · interface · help
One voice, in thirty languages
The register of long reading. Opened by width and optical size, never by thinness: it is the text people read most, so it must be the most comfortable.
wght 400 · wdth 128 · GRAD −20 · opsz 72 · slnt 0 — leading 1.62
Confidence
Editorial · research · long form
One voice, in thirty languages
Tightened, narrow column, small optical size. Intimacy comes from density, not italics — the slant stays at −3, enough to be felt, too little to tire.
wght 355 · wdth 82 · GRAD −45 · opsz 16 · slnt −3 — leading 1.42
Gravité
Enterprise · security · commitment
One voice, in thirty languages
Dense and compact. The weight comes from boldness; grade only confirms it. Narrowness grounds it and keeps it apart from Éclat.
wght 700 · wdth 92 · GRAD 120 · opsz 30 · slnt 0 — leading 1.34
Éclat
Launch · campaign · event
One voice, in thirty languages
Deployed, projected, sharp. Tight leading and wide negative tracking: it occupies space instead of filling it. The register of large format.
wght 760 · wdth 140 · GRAD 20 · opsz 110 · slnt −5 — leading 1.18
Floor rule
Below --t-2xs (12.8 px), the four registers become indistinguishable. The system falls back to Clarté, leading 1.5, tracking +0.01em. A system that says where it stops is more credible than one that claims to cover everything.
The anchor and the bounds
Weight 355 → 760 · Width 82 → 140 · Grade −45 → 120 · Slant −5 → 0. No use leaves these ranges. The anchor — 460 / 104 / 0 / 48 / 0 — never moves: it is the favicon, the footer, the business card. The four registers derive from it; they do not replace it.
The band is a notation, not a register
The rythmo band keeps its own block of tokens: width 72 → 151 around a base of 104, weight 480, optical size 60, green in / red out to a tenth of a frame. Its bounds are the notation's, not the brand text's: stretched text is a held sound, tightened text is a fast delivery, and the width offsets of one loop cancel out exactly.
The Japanese rule
An ideogram has a fixed width; distorting it is a fault. Duration is carried by aki — the spacing adjustment of Japanese typography — together with size and weight. Never the glyph.
What the system refuses
- No waveforms. Not as a logo, not as a background, not as an icon: the band replaces them everywhere.
- No purple, no neon, no dark gradients.
- No disruption vocabulary: revolution, game-changer.
- No variable axis without a reason from the trade.
- No stock faces.
- No glyph distortion in Japanese: aki, size, weight only.
Ink & paper
Type scale · ratio 1.25
Every value on this page is read live from tokens.css — the single source of truth, imported as-is by the site, the band and this page.